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Cresset Partners

Homepage Redesign

Cresset Partners homepage was being redesigned to match the layout of the Cresset Capital homepage, which means many assets needed to be created and sized to fit the template. I redesigned the logo and did some UX updates to increase conversion. I created the images for posts on the Press & Insights pages. I used Wordpress to upload and test video and imagery content. For the homepage video heater, I edited a drone video of the Chicago skyline that had a shot of the Cresset building in it. For the video footer, we wanted something that represented growth, but that was also abstract. I used an aerial view of passing over a vineyard to meet that need.  

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Previous Logo

"Partners" not legible on mobile

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Updated Logo

"Partners" is legible at all sizes

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CP_Press_Insights.jpg
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